Words are important to us. Novels entertain us. Literature enlightens us. Whole cultures take pride in the poets and playwrights they produce. We love words, and love the men and women who craft them.
But there are other words, too. The words in our manuals, on our cereal boxes and our medicine. Words that impact every aspect of our lives, making us safe, productive and happy, but go disregarded. Words we notice less the better they’re written.
But this blog does notice those words. Specifically, the words we call Technical Communications – the ones that make our manuals, computer interfaces and signs. It’s about the skill and the industry that goes into making text comprehensive but concise, simple but accurate, affable but authoritative. It’s about appreciating the extraordinary Art behind Everyday Words.